Focus area · Budgeting & forecasting

A budget is a guess. A rolling forecast is a conversation with reality, every month.

Most SMEs build an annual budget in October, file it away and discover in March that the world changed. We build dynamic planning systems: annual budgets grounded in operations, rolling 12-month forecasts that update with the business, and cash-flow projections that give you a 90-day early-warning system.

A founder on a call about next quarter's numbers
90 days
forward cash visibility as standard
Monthly
rolling-forecast refresh cycle
3
scenarios every time: base, upside, stress
13 weeks
of cash in and cash out, by week
The problem we solve

Flying blind at 200 km/h.

The most common finance failure in Indian SMEs isn't bad accounting. It's the absence of forward visibility. Decisions on hiring, capex, inventory and credit are made without any model of what the next three to six months look like. Cash surprises arrive without warning.

A good forecasting process doesn't require sophisticated software. It requires rigour, discipline and someone who understands both the numbers and the business model.

Signs this is your problem

  • Annual budget done in a spreadsheet, never reviewed again
  • No visibility into cash beyond next month
  • Variance reviews that ask what happened but never what's next
  • Capex and hiring decisions made without a cash model
  • Bank or investor presentations with no credible forecast
Our approach

Three planning tools every business needs.

  1. 01

    Annual budget

    A bottom-up budget built with your operations team: revenue by product and channel, cost by department, headcount plan, capex schedule and an integrated monthly P&L, balance sheet and cash flow. Realistic, owned by the team, aligned to strategy.

  2. 02

    Rolling 12-month forecast

    Updated every month: actuals replace the oldest month, a new month is added at the horizon. Driver-based, with base, upside and stress scenarios and written variance commentary.

  3. 03

    13-week cash-flow forecast

    A weekly view of cash in and cash out for the next thirteen weeks, built from actual orders, invoices, payment terms and known commitments. Minimum-balance alerts. Handed over to your team to run.

What you get

A budget only works if someone holds the line.

Concrete deliverables, not a slide deck.

Monthly review pack

  • P&L: actual versus budget versus last year
  • Department variance analysis with actions
  • Cash flow versus forecast
  • Working-capital movement
  • Updated full-year forecast

Review cadence

  • Weekly: 13-week cash flash
  • Monthly: full variance review
  • Quarterly: reforecast and scenarios
  • Annual: budget build and sign-off
Representative engagements

From reactive to confident.

Anonymised, with outcomes shown as typical ranges across comparable work.

Idle cash in one company, costly debt in another
Multi-entity group · ₹100 Cr+

Idle cash in one company, costly debt in another

The situation. A family-held group ran cash surpluses in some entities while paying high interest in others, with new projects to fund.

What we did.

  • 12-month rolling group cash forecast
  • Forward fund-allocation rules across entities
  • Project models and a structured debt raise

Typical outcome. Idle cash reduced by a third or more, and new borrowing secured 100–250 basis points cheaper.

High burn, unclear unit economics, a round to raise
Funded tech startup

High burn, unclear unit economics, a round to raise

The situation. The board could not say what a customer cost to acquire or how long runway really was.

What we did.

  • CAC, LTV and churn tracked monthly
  • Runway scenarios and spend prioritisation
  • Board pack and investor narrative

Typical outcome. Runway extended materially and the next round raised on a data-backed valuation.

Investor-ready, then funded
Early-stage · fundraising

Investor-ready, then funded

The situation. A founder needed to raise but the financials, projections and narrative would not survive diligence.

What we did.

  • Investor-grade three-statement model
  • Data room, ratio and stress testing
  • Support through every investor conversation

Typical outcome. Round closed on favourable terms, with diligence completed faster than the founders expected.

Common questions

Frequently asked questions

We're too small for a budget. Is that true?

Above about ₹5 crore of revenue the cost of a cash surprise exceeds the cost of a forecast. A 13-week cash model for a small business is a one-page spreadsheet refreshed weekly. It is the habit that matters, not the size.

Who runs the forecast after you leave?

Your accounts team. We build the model, run the first cycles with them, document the refresh process and hand it over. On a retainer we review it monthly.

How accurate does a forecast need to be?

Directionally right and refreshed often beats precisely wrong once a year. The goal is to see the problem eight weeks out, not to predict the last rupee.

Next step

See the next ninety days before they arrive.

Book a strategy call and we will scope the budget, rolling forecast and 13-week cash model your business needs.