Who we serve

Sector-aware finance leadership for India's growth economy.

Every sector breaks differently when it scales. We bring the finance interventions that matter most to your business model — from working capital in manufacturing to runway in funded startups.

A diverse team of business owners and founders across industries

Manufacturing

Capital-intensive and working-capital heavy, where cash hides in inventory and receivables.

Common pain points

  • Cash locked in inventory & debtors
  • Unclear product, plant or SKU margins
  • Rising financing & interest costs

How we help

  • Working-capital & cash-cycle optimisation
  • Product-level costing & pricing
  • Capex evaluation & banking / CMA support

Trading & Distribution

Thin margins and long cash cycles, where small leaks compound quickly.

Common pain points

  • High working-capital cycles & credit risk
  • SKU / customer profitability unclear
  • Discount leakage

How we help

  • Cash-conversion-cycle improvement
  • SKU & customer margin analysis
  • Credit policy & inventory discipline

Services & Professional Firms

Profit lives in utilisation, realisation and timing — not just topline.

Common pain points

  • Project / client profitability unclear
  • Utilisation & realisation gaps
  • Uneven cash timing

How we help

  • Project & client-level profitability
  • Pricing, realisation & KPI dashboards
  • Rolling cash forecasting

Exporters

Global revenue brings FX exposure, long cycles and financing complexity.

Common pain points

  • FX exposure & volatility
  • Long cash & collection cycles
  • Complex trade financing

How we help

  • FX & hedging policy
  • Packing-credit & working-capital optimisation
  • Scenario modelling & lender management

Project-based Businesses

EPC, construction and infra, where milestones and retention govern cash.

Common pain points

  • Milestone-driven, lumpy cash flows
  • Cost overruns & weak variance control
  • Retention & receivable build-up

How we help

  • Project cash-flow modelling
  • Cost control & variance discipline
  • Billing, retention & pipeline funding

Family-managed Enterprises

Decades of instinct, ready for the discipline that scale demands.

Common pain points

  • Limited reporting & governance
  • Decisions on gut, not numbers
  • Succession & professionalisation

How we help

  • MIS, dashboards & promoter reporting
  • Controls & approval matrices
  • Professionalising the finance function

Funded Startups

Growth on the clock, where runway and unit economics decide the next round.

Common pain points

  • Burn & runway pressure
  • Weak unit economics visibility
  • Investor reporting & next-round readiness

How we help

  • Runway & burn management
  • Unit-economics & cohort models
  • Board packs & fundraising readiness

Growth-stage SMEs & MSMEs

Outgrown bookkeeping, not yet ready for a full-time CFO.

Common pain points

  • No senior finance leadership
  • Cash & margin discipline slipping
  • Systems straining under growth

How we help

  • Virtual CFO leadership
  • Budgeting, forecasting & dashboards
  • Cash, margin & systems discipline
Your sector, your numbers

Let's talk about your business.

Book a confidential strategy call and we'll get straight to the finance levers that matter most in your industry.