Focus area · Performance management

Measure the right things, then act on them every week.

We build industry-benchmarked KPI and KRA frameworks, Balanced Scorecards and real-time management dashboards, so leadership always knows what's working, what's lagging and what needs a decision today.

A business leader who runs the company on its numbers
8–12
KPIs per business unit, not fifty
Weekly
KPI flash replacing monthly fire drills
Day 3
MIS in leadership hands after close
15+
industries benchmarked across engagements
The problem we solve

Busy, not strategic. Active, not directed.

Most SME leadership teams work incredibly hard, but on the wrong things, because nobody has defined what winning looks like at an operational level. When KPIs exist they are often financial-only, backward-looking and disconnected from what teams actually do every day.

A well-designed performance management system changes the conversation from "why did this happen last month?" to "what are we doing about it this week?"

Signs this is your problem

  • No agreed definition of success below the P&L
  • Teams optimising metrics that don't matter to the business
  • Leadership flying blind between monthly reviews
  • No industry benchmark, so no idea whether performance is good or poor
  • Dashboards that exist but nobody looks at
Our approach

From strategy to scorecard in four steps.

  1. 01

    Strategic objectives mapping

    We start with where the business wants to go, growth, profitability, efficiency or transformation, and translate priorities into measurable objectives across the four Balanced Scorecard perspectives: financial, customer, internal process, learning and growth.

  2. 02

    KPI and KRA design

    The right eight to twelve KPIs per business unit, each with a target, a frequency, an owner and a benchmark. Key result areas cascade from company to team to individual.

  3. 03

    Industry benchmarking

    KPIs benchmarked against industry medians and top-quartile performance, drawing on 25+ years across manufacturing, services, healthcare and retail. You know exactly where you stand.

  4. 04

    Dashboard and review cadence

    A live dashboard in your ERP, Looker Studio or Power BI, paired with a structured cadence: weekly flash, monthly deep-dive, quarterly strategy review.

What you get

Four perspectives, one aligned business.

Concrete deliverables, not a slide deck.

Financial

  • Revenue growth and EBITDA margin
  • Working-capital days and return on capital
  • Cash conversion and debt service

Customer

  • Retention and NPS
  • On-time delivery
  • Service resolution time

Internal process

  • Inventory turns and debtor days
  • Production yield
  • Close cycle time

Learning and growth

  • Team capability and attrition
  • Process automation rate
  • System adoption
Representative engagements

KPI discipline that changed outcomes.

Anonymised, with outcomes shown as typical ranges across comparable work.

Idle cash in one company, costly debt in another
Multi-entity group · ₹100 Cr+

Idle cash in one company, costly debt in another

The situation. A family-held group ran cash surpluses in some entities while paying high interest in others, with new projects to fund.

What we did.

  • 12-month rolling group cash forecast
  • Forward fund-allocation rules across entities
  • Project models and a structured debt raise

Typical outcome. Idle cash reduced by a third or more, and new borrowing secured 100–250 basis points cheaper.

Growth that cost more than it earned
D2C brand · funded

Growth that cost more than it earned

The situation. Discounts, returns and marketplace fees meant top-line growth was not reaching contribution margin.

What we did.

  • Contribution margin by channel and SKU
  • Discount policy with approval thresholds
  • Marketing spend tied to payback

Typical outcome. Contribution margin restored and spend redirected to channels that actually paid back.

High revenue, a climbing DSO and a payroll scare
Services agency

High revenue, a climbing DSO and a payroll scare

The situation. A fast-growing agency billed well but collected slowly. Debtor days kept rising until salaries felt at risk.

What we did.

  • Upfront retainer terms with incentives
  • Automated invoice follow-up and escalation
  • A written credit-control policy

Typical outcome. Debtor days cut sharply and cash flow stabilised without external debt.

Common questions

Frequently asked questions

Isn't a Balanced Scorecard a large-company tool?

It is a thinking tool, not a template. For a ₹20 crore business it may be one page with ten numbers. What matters is that the numbers are the right ones, that someone owns each, and that they are reviewed on a fixed cadence.

Which tool do you build dashboards in?

Whatever you already have. Most SME dashboards live in Google Looker Studio or Power BI on top of the ERP. The tool is rarely the constraint; the definitions and the discipline are.

How long before we see a difference?

The first weekly flash usually runs within a month. Behaviour changes once a team has seen the same number three weeks running and knows a question is coming.

Next step

Know what's working, what's lagging and what needs a decision today.

Book a strategy call and we will sketch the eight to twelve numbers your business should be run on.